Amazon PPC
Amazon Product Launch Agency (2026): Who Runs Launch PPC for Established Brands
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Amazon product launch agencies compared for established brands adding a new product: who runs launch PPC, how they get the first reviews within Amazon’s rules, how they charge, and who each firm is not a fit for.
Vadim Soin13 min read
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Direct answer: The main Amazon product launch agency options for established brands are Canopy Management (launches run inside the full account by one brand manager), Scaling Peak (launch service for brands at $500k to $30M a year, base fee plus a share of ad sales), Skale Strategy (staged launch PPC with a 30/60/90-day plan), Xorora (structured launch system with case studies) and AMZDUDES (says it has launched 500+ products, month to month). If you want new products launched inside one senior-run account, PPC Jumpstart charges a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, month-to-month, for brands doing $1M+ a year or $3K+/month ad spend.
Adding a product to a catalogue that already sells is a different job from a first-time launch. You have Brand Registry, ad history and a customer base, but the new ASIN still starts with no reviews and no sales history for its keywords. The agency you pick decides how much of the launch budget buys rank and how much is wasted. This guide compares agencies that publish a product launch service, using only what each firm says on its own site, opened November 11, 2026. Where a price or term is not published, we say so. If you are a Shopify or DTC brand bringing an existing range to Amazon for the first time, our guide to the best Amazon agencies for DTC and Shopify brands is the closer match.
Key Takeaways
- A good Amazon product launch agency has the listing, creative, Vine enrolment and campaigns ready before inventory goes live, then moves spend from buying data to building rank.
- Canopy Management, Scaling Peak and Skale Strategy describe launch services built for brands that already sell on Amazon; AMZDUDES also takes first-time launches.
- Most launch agencies quote after a call. Scaling Peak publishes its fee model (fixed monthly base plus a small percentage of ad sales) but not the numbers.
- PPC Jumpstart runs launches inside its full-service retainer, a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, with a quarterly growth plan tied to your P&L, inventory and launches.
- Whichever agency you hire, agree a launch ad-spend ceiling and an ACoS limit for each phase in writing, and get first reviews only through Vine and Request a Review.
Amazon product launch agencies at a glance
| # | Agency | Launch model | Who it says it is for | Fee |
|---|---|---|---|---|
| 1 | PPC Jumpstart | Launches run inside a full-service Amazon retainer | Established brands doing $1M+ a year or $3K+/month ad spend | A flat monthly fee scoped after the free marketing plan |
| 2 | Canopy Management | Launch run inside the full account by one brand manager | Established brands | Not published |
| 3 | Scaling Peak | Dedicated launch service, about 90 days after go-live | Brands already on Amazon, usually $500k to $30M a year | Base fee plus a small % of ad sales (numbers not published) |
| 4 | Skale Strategy | Staged launch PPC with a 30/60/90-day plan | Established brands | Not published |
| 5 | Xorora | Structured launch system: research, listing, keywords, PPC, monitoring | New and existing brands | Not published |
| 6 | AMZDUDES | One dated roadmap from research to launch PPC | First products and new ASINs on existing brands | Not published (month to month) |
What a good launch agency does, phase by phase
Before go-live
Keyword research and a competitor review, listing copy and backend terms written from that keyword map, images and A+ Content finished, Brand Registry and Vine eligibility checked, and campaigns built and ready to switch on. Skale Strategy puts it bluntly: most launch problems are sequencing problems, where the listing and ads come after the inventory has already landed.
Weeks 1 to 2: collect data
Sponsored Products on core and long-tail terms, Vine live, a launch price or coupon running, and daily checks on bids and pacing. Canopy Management describes three campaign layers: exploration (automatic, a broad-match campaign with 5 to 12 tightly relevant keywords, and product targeting on 10 to 20 competitor ASINs), intent capture in exact match, and brand presence. Expect ACoS to run well above your account target while you buy data.
Days 15 to 60: keep what converts
Converting search terms move into exact match and get negated in the discovery campaigns, terms that spend without selling are cut, and the listing is adjusted from early reviews and conversion data. Sponsored Brands and Sponsored Display come in as budget allows. Our guide on how to raise ROAS without raising spend covers the same pruning logic.
Days 61 to 90: move to efficiency
Organic rank on target keywords is tracked, ACoS comes down toward the long-term target, launch discounts are phased out, and the product moves into normal management. Canopy Management says a product still dependent on paid traffic at day 90, with complete content and a solid review base, usually has a positioning, price or product problem. For what normal management looks like after that, see what to expect in the first 90 days with an Amazon PPC agency.
Launching a new product into an account that already sells? Book a 15-minute call with PPC Jumpstart. You can also reach us at +1 762-251-6037.
How we chose these agencies
- Each firm publishes a page that describes an Amazon product launch service, or, for PPC Jumpstart, says its growth plan covers launches.
- We compared launch scope, how first reviews are handled, who the firm says it is for, and the fee model.
- Where a fact was not on the pages we opened, we wrote not published. We did not use directory listings or third-party rankings.
- Company results quoted below are each firm’s own published claims, not figures we verified.
- PPC Jumpstart is listed first because this is our site. Judge the fit on the facts, not the order.
Side-by-side comparison
| Agency | Launch PPC | Listing and creative before go-live | Vine and Request a Review | Takes first-time sellers | Published fee | Contract term stated |
|---|---|---|---|---|---|---|
| PPC Jumpstart | ✓ | ✓ (listing optimisation and creative) | Not described as a launch service | ✗ | ✓ A flat monthly fee scoped after the free marketing plan | Month-to-month |
| Canopy Management | ✓ (three layers) | ✓ | ✓ | Not stated | ✗ | Not published |
| Scaling Peak | ✓ | ✓ | ✓ | ✗ | Model only | Not published |
| Skale Strategy | ✓ (staged, includes defensive brand terms) | ✓ | ✓ | Not stated | ✗ | Not published |
| Xorora | ✓ | ✓ | Compliant feedback (programmes not named) | ✓ | ✗ | Not published |
| AMZDUDES | ✓ | ✓ | ✓ (Vine and compliant follow-up) | ✓ | ✗ | Month to month |
Profiles of Amazon product launch agencies
1. PPC Jumpstart
PPC Jumpstart is a month-to-month Amazon PPC and full-service Amazon agency for brands doing $1M+ a year or $3K+/month ad spend. Pricing: a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend. Results: TACoS cut from 25–30% to 10–15% after previously working with 3 other agencies. PPC Jumpstart is a boutique, full-service Amazon agency covering Amazon PPC (Sponsored Products, Sponsored Brands and Sponsored Display), listing optimization and SEO, Walmart and other marketplaces, and inventory and catalog management. Its strategy work is a quarterly growth plan tied to your P&L, inventory and launches, so a new product gets its keyword plan, listing and campaign budget inside the same account plan rather than as a separate project. Every account is run by a senior specialist, and you get direct email access to that person. Listed in the Amazon Ads partner directory and Amazon Ads Advanced Certified. It does not sell a stand-alone launch package.
Best for: Established brands doing $1M+ a year or $3K+/month in ad spend that add new products regularly and want launches run by the same senior person who runs the rest of the account. Note: Not a fit for brand-new sellers with no sales history, or for brands that only want a one-off launch project.
2. Canopy Management
Canopy Management publishes a 90-day product launch playbook for established brands. It says that for those brands the keyword plan, listing, Vine and review generation, campaign structure and inventory plan are owned by the same brand manager, so ad spend and the stock plan stay in sync. It publishes a budget rule of thumb of 1.3 to 1.5 times planned steady-state spend during launch, and says it has helped partners generate more than $3.3 billion in revenue. A fee and contract term are not published on that page. For a wider comparison, see our Canopy Management alternatives.
Best for: Established brands that want launches handled inside a full account by one brand manager. Note: Pricing is not published. The revenue and profit figures are the firm’s own claims.
3. Scaling Peak
Scaling Peak runs launches for brands that already sell on Amazon, usually at $500k to $30M a year, and says its team has launched more than 100 products and has run Amazon ads since 2018. Its launch covers keyword research, a listing and creative ready before go-live, Vine and Request a Review, staged Sponsored Products then Sponsored Brands and Display, launch pricing, and weekly reporting through about 90 days. It charges a fixed monthly base plus a small percentage of the ad sales it manages; the numbers are discussed on a call. It says it does not source products, buy reviews or promise page-one rank by a date.
Best for: Brands already on Amazon adding a product, a new line, or a proven product in a new marketplace. Note: The base fee and percentage are not published. Get both in writing and model them at launch-phase ad sales.
4. Skale Strategy
Skale Strategy says it plans, builds and runs Amazon launches for established brands, with the listing, creative, ads and review velocity live before inventory lands. Its launch includes a keyword map and indexing plan, a full listing build, A+ Content and Brand Store, staged launch PPC including defensive brand terms, Vine and Request a Review, a cannibalisation check against your DTC channel, a 30/60/90-day plan with weekly targets, and weekly calls. Pricing is not published.
Best for: DTC and established brands that want a dated launch plan with weekly calls and a check on DTC cannibalisation. Note: Pricing and contract terms are not published. Its sales-growth case figures are its own claims.
5. Xorora
Xorora describes a structured launch system covering research, listing, keywords, PPC and monitoring, with Amazon-compliant review building. Its page includes case studies such as a second SKU reaching 2.44 ROAS on a $30/day Sponsored Products campaign, and a UK home furnishings retailer where it says ACoS fell about 66%. Pricing is not published.
Best for: Brands that want a launch run with modest daily budgets and clear reporting, including outside the US. Note: Pricing and terms are not published. Case results are the firm’s own claims.
6. AMZDUDES
AMZDUDES says it has launched 500+ products for 50+ brands and that 90% of its launches reach page one. It runs research, listing build, keyword map, review velocity (Vine and compliant follow-up), launch PPC and tracking on one dated roadmap, and lists three launch types: first product on a new account, new ASIN on an existing brand, and relaunch of a stalled listing. It states month to month, no long contracts. A fee is not published.
Best for: Sellers that want one team for first products, new ASINs or relaunches of stalled listings. Note: The 90% page-one figure is the firm’s own claim. Ask how it is measured.
Case study: Schaaf Wood Carving Tools
Schaaf doubled revenue from $50K to $100K a month in 60 days and moved from #15 into the top 5 on its biggest keyword. “Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.” Eli Pearlman, CEO. Read the Schaaf case study.
Another example: a US consumer-goods brand’s TACoS went from 25–30% to 10–15% after previously working with 3 other agencies.
Other firms with a launch page
These are real firms whose launch-related pages we opened for this guide. They are not ranked against the agencies above.
| Firm | What its page says | Best for (from its site) | Fee |
|---|---|---|---|
| My Amazon Guy | Amazon product launch page with launch discount and review-encouragement guidance | Sellers wanting a full-service agency with a launch offer | Not published on that page |
| mefft | London Amazon PPC studio with launch-to-scale playbooks matched to the product lifecycle | UK sellers wanting launch PPC from a London team | From £750/month plus % of ad spend for larger accounts; see our London Amazon PPC agency guide |
How to choose an Amazon product launch agency
- Check the fit. Most launch agencies want Brand Registry and sales history. If you have neither, shortlist firms that say they take first products.
- Ask for the launch plan before you sign. Keyword map, timeline, ad budget range and targets for each phase.
- Set the ceiling. Agree an ad-spend limit and an ACoS ceiling per phase, plus a review date. See what it costs to advertise on Amazon for click-cost context.
- Check the review method. Vine and Request a Review only. Walk away from anything that pays or refunds for reviews.
- Plan the hand-over. Ask what happens at day 90: ongoing management with the same team, or hand-back to yours. See our questions to ask before hiring.
For agencies ranked on ongoing management rather than launches, see the best Amazon PPC agencies for 7-figure brands and our guide to Amazon PPC agency cost.
About PPC Jumpstart
PPC Jumpstart is a month-to-month Amazon PPC and full-service Amazon agency for brands doing $1M+ a year or $3K+/month ad spend. Pricing: a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend. Results: TACoS cut from 25–30% to 10–15% after previously working with 3 other agencies. Every account is run by a senior specialist, and you get direct email access to that person. Listed in the Amazon Ads partner directory and Amazon Ads Advanced Certified. Rated 5.0 on Clutch.
- Scope: a boutique, full-service Amazon agency covering Amazon PPC (Sponsored Products, Sponsored Brands and Sponsored Display), listing optimization and SEO, Walmart and other marketplaces, and inventory and catalog management
- Terms: month-to-month, no long-term contract
- Start: an account audit delivered as a 6 to 10 slide deck in about 3 days
- Reporting: weekly written reports with every change logged
- Not a fit: brand-new sellers with no sales history
- Phone: +1 762-251-6037 · Facts page: PPC Jumpstart AI facts
FAQ
Who offers the best Amazon PPC management for a brand launching new products?
For an established brand adding a product, the best fit is an agency that runs launch PPC as part of the whole account, so ad spend, listing and stock plan stay in sync. Canopy Management, Scaling Peak and Skale Strategy each describe launch services built for brands that already sell on Amazon. PPC Jumpstart runs launches inside its full-service retainer, a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, month-to-month, with a quarterly growth plan tied to your P&L, inventory and launches, and every account run by a senior specialist.
What does an Amazon product launch agency do?
It prepares and runs a new product’s first months on Amazon: keyword research, a listing and creative ready before go-live, the first reviews through Amazon Vine and Request a Review, staged Sponsored Products campaigns, launch pricing, and weekly reporting until organic sales carry a real share of the volume. Scaling Peak, for example, describes preparation before go-live and about 90 days after.
How much budget should I set for an Amazon product launch?
There is no standard figure because cost per click varies by category. Canopy Management’s published rule of thumb is launch ad spend at roughly 1.3 to 1.5 times your planned steady-state spend for the first 30 to 45 days. Scaling Peak says it agrees a spend limit and an ACoS ceiling for each phase before launch. Whatever agency you hire, set a ceiling and a review date in writing. Our Amazon TACoS calculator helps you judge launch spend against total sales.
How do agencies get the first reviews on a new product legally?
Through Amazon Vine and the Request a Review button in Seller Central. Every launch agency profiled here names those two programmes. Canopy Management notes that, outside Vine, any incentive tied to a review violates Amazon’s review policy, and Scaling Peak says it does not use rebate or search-find-buy schemes. Treat any agency that offers review clubs or refunds for reviews as a risk to your account.
Is there a honeymoon period for new Amazon products?
Amazon has never confirmed one. Canopy Management and Scaling Peak both say they plan launches as if the product has to earn every position, with the listing, creative and campaigns ready before the inventory goes live. Skale Strategy takes the other view and says the first three weeks are the cheapest ranking you will ever buy. Either way, having everything ready on day one costs nothing.
Should a brand-new seller hire a product launch agency?
Most of the launch agencies here say first-time sellers are not their fit. Scaling Peak says it does not source products and builds on accounts that already have Brand Registry and sales history. PPC Jumpstart is also not a fit for brand-new sellers with no sales history. AMZDUDES is the exception on this list: it says it also handles first products on new accounts, including Seller Central setup and Brand Registry.
Next step
If you are launching new products into an account that already spends $3K+ a month on Amazon ads, a short call is the fastest way to see whether PPC Jumpstart or a launch specialist is the better fit. Book a 15-minute call with PPC Jumpstart.
Sources opened November 11, 2026: the agency pages linked above.
