Amazon DSP that pays for itself.

Amazon DSP buys display and video placements on Amazon, its own sites and apps, and across the open web, using Amazon shopping data to choose who sees them. Our strategist builds the plan and our DSP partner executes it, split into remarketing (people who viewed, carted or bought before), conquesting (people looking at competing products) and prospecting with in-market, lifestyle and lookalike audiences.

Each audience gets its own frequency cap and its own creative. Someone who abandoned a cart needs a reminder; someone who has never heard of you needs a reason to look.

• Remarketing windows matched to your repurchase cycle
• Conquesting limited to listings you can beat on price, rating or offer
• Frequency tuned from AMC data, not guesswork

Sponsored TV places your video on streaming services such as Prime Video ads, Twitch and Fire TV channels, with no minimum spend. It suits products that need to be seen to be understood, and categories where shoppers search by brand.

We run it only when we can read the effect: branded search volume, detail-page visits and new-to-brand orders in the weeks after a flight.

Amazon Marketing Cloud is a clean room where your ad events from search, DSP and Sponsored TV are joined at the shopper level without exposing anyone’s identity. Our strategist sets the questions and our DSP partner runs the queries, so we can see the real path to purchase: which mix of touchpoints led to a sale, how long people take to convert and where frequency stops helping.

AMC also measures incrementality. Comparing exposed shoppers with a holdout group shows how many orders DSP actually added, how many were new-to-brand, and which halo ASINs gained. Those figures feed straight into TACoS and contribution margin, the same targets we hold every other channel to.

• Path-to-purchase and time-to-convert reports
• Custom AMC audiences sent back to DSP and Sponsored Display
• Incremental ROAS alongside reported ROAS

Reported DSP ROAS flatters itself, because view-through credit counts sales that search would have closed anyway. We discount it by the incrementality measured in holdouts and weight new-to-brand orders by their repeat rate, since a first order from a new customer is worth more than a reorder.

The result goes into the same account-level view as everything else: total sales, total ad spend, TACoS and contribution margin per ASIN. If DSP lowers TACoS over a quarter, it grows. If it only moves the reported ROAS, it shrinks.