Software
The tools behind every account we run
Senior strategists make the calls. Our in-house tools do the pulling, sorting and checking, so their hours go into decisions instead of spreadsheets.
Get your free marketing plan (opens Calendly in a new tab)The problem
Amazon gives you data. It doesn’t give you decisions.
Too many metrics, no clear decision
Seller Central and the Ads console report hundreds of numbers. Few of them tell you what to change on Monday.
Campaigns without structure can’t be measured
When dozens of keywords share one budget, the winners pay for the losers and nobody can tell which is which.
Spend that ignores the clock and the stock
Ads run at 3am when nobody buys, and keep running on products about to sell out.
Seven tools, one job: protect your margin
- 01
Dayparting heat map → spend follows the hours that convert
What it does
- Maps conversion rate by hour and weekday for each campaign
- Spots the hours where clicks are cheap but never buy
- Schedules bid changes automatically through the day
What you get
- Less money spent overnight on clicks that don’t convert
- More budget available in the hours your buyers shop
Conversion rate by hourSample data MonTueWedThuFriSatSun12am6am12pm6pm11pmBids raised 6pm to 10pm, cut 1am to 6am.
- 02
Search Query Performance analyzer → see the share of search you win and lose
What it does
- Pulls Brand Analytics SQP data for your top queries
- Compares your share of impressions, clicks, cart adds and purchases
- Flags queries where you convert well but are rarely seen
What you get
- A shortlist of queries worth more ad budget
- Early warning when a competitor takes share
Query: "insulated water bottle"Sample data Funnel stage Your share of the query Share Impressions 6% Clicks 9% Cart adds 12% Purchases 14% Shoppers who click buy from you. The gap is visibility at the top.
- 03
N-gram waste finder → cut the words that never convert
What it does
- Breaks every search term into one, two and three-word fragments
- Totals spend and orders per fragment across the account
- Suggests negatives for fragments with spend and no sales
What you get
- Wasted spend removed across hundreds of terms at once
- Cleaner data for every bid decision after it
N-grams, last 60 daysSample data - bottle$1,200 · 96 orders
- insulated$640 · 51 orders
- glass$410 · 0 ordersNegate
- kids$280 · 3 ordersNegate
- replacement lid$190 · 0 ordersNegate
- 04
Single-keyword campaign builder → launch a clean, measurable structure in minutes
What it does
- Builds one campaign per proven keyword from a list
- Applies naming, budgets and negatives consistently
- Sets up the matching exact, phrase and product-targeting campaigns
What you get
- Every keyword with its own budget, bid and result
- Launches that take minutes instead of a day
New launch: structure previewSample data Portfolio · Water bottles- SP · Exact · insulated water bottle[insulated water bottle]
- SP · Exact · steel water bottle[steel water bottle]
- SP · Product targeting · competitor ASINsasin="B0SAMPLE01"
One keyword per campaign: every term gets its own budget and bid.
- 05
TACoS & break-even calculator → every target tied to margin
What it does
- Takes price, landed cost and Amazon fees per ASIN
- Works out contribution margin and break-even ROAS
- Sets the TACoS target each product can afford
What you get
- Ad targets that protect profit, not just ACoS
- A clear answer to how hard each product can be pushed
TACoS vs break-evenSample data - Price
- $30.00
- Landed cost + fees
- $18.60
- Contribution margin
- 38%
- Break-even ROAS
- 2.6
- Break-even TACoS
- 18%
- Current TACoS
- 11%
- 06
Weekly WoW / MoM P&L report → one view of sales, ad spend and TACoS
See a sample weekly reportWhat it does
- Combines sales, ad spend and organic data every Monday
- Shows week-over-week and month-over-month change
- Lists the changes we made and the ones planned next
What you get
- One page that explains last week in two minutes
- A record of every decision and its result
Weekly P&L summarySample data Metric Week WoW MoM Trend Total sales $48,200 +6% +14% Ad spend $5,300 +2% +5% TACoS 11.0% -0.4 pt -1.1 pt Organic share 64% +1 pt +3 pt - 07
AMC path-to-purchase analysis → how DSP and search work together
What it does
- Queries Amazon Marketing Cloud for the ads each buyer saw
- Groups orders by the mix of touchpoints before purchase
- Measures time to convert and the effect of frequency
What you get
- Proof of which channels add sales, not just claim them
- DSP budgets sized to the paths that actually convert
Paths to purchase (AMC)Sample data Shoppers who saw both DSP and search converted at twice the rate of search alone.
“Software does the repetitive work so I can spend my time on the decisions that actually move profit.”
Free marketing plan
Free Amazon Marketing Plan
A full-service plan for your account, walked through live with a senior strategist. Ads, DSP, listings, creative and account health — with the exact moves we’d make first.
Inside the plan
- Profit snapshot: TACoS, break-even ROAS and contribution margin by ASIN
- PPC teardown: structure, wasted search terms, bids and placements
- Listings & SEO: titles, bullets, backend keywords and rank gaps
- Creative review: main image, A+ content, video and storefront
- Competitive position: who’s taking your share and how
- 90-day full-service growth plan with targets
- 3-month first term, then month-to-month
- 30 days’ notice
- Weekly reporting
- Dedicated strategist
- Slack access