Supplements, nutrition & wellness
Amazon PPC for supplement & wellness brands
Published: September 22, 2026 · Updated: October 28, 2026
Supplements are one of the most competitive, highest-CPC categories on Amazon. We manage to profit and subscriber lifetime value, not vanity ACoS, so your spend builds a recurring customer base, not just clicks. For established health, supplement and wellness brands doing $1M+ a year or spending $3K+/month on Amazon ads.
- Senior specialist on every account
- $10M+ in ad sales managed
- 3-month first term, then month-to-month
01What we do
Profit-first Amazon growth for supplement brands
Full-service Amazon management, led by PPC, for supplement, nutrition and wellness brands. We run Sponsored Products, Brands and Display to lower TACoS and grow profitable, subscription-driven sales, in a category where CPCs run high and ad copy faces strict claim rules.
- Built for the realities of supplement advertising: high CPCs (often $2.50–$7+ per click), restricted health claims and Subscribe & Save economics.
- Managed to TACoS, contribution margin and subscriber lifetime value, not vanity ACoS.
- A senior specialist runs every account, and you can reach them directly. Founder Vadim Soin is a former six-figure Amazon seller.
- Proven in the category: Pure Himalayan Supplements grew 15% month-over-month for six straight months and built a 30% Subscribe & Save base in 30 days.
- For established supplement, nutrition and wellness brands doing $1M+ a year or spending $3K+/month on Amazon ads.
02Why it’s different
Supplements aren’t like other categories
The playbook that works for a generic product loses money here. What we manage for:
High CPCs & fierce competition
Supplements sit among Amazon’s most expensive keywords, often $2.50–$7+ per click. Wasted spend compounds fast, so structure and search-term discipline decide profitability.
Subscribe & Save is the real game
We manage acquisition toward subscription lifetime value, so a higher up-front cost per customer can still be highly profitable over time.
Restricted health claims
Health claims limit which keywords and ad copy you can run. We work within compliance without kneecapping performance.
Review velocity drives conversion
Supplement shoppers scrutinize reviews. We coordinate PPC with rank and review strategy so the traffic you pay for actually converts.
Seasonality & demand cycles
Immunity, sleep, fitness and New Year cycles swing demand. We pace budget to the demand curve and your inventory.
Brand defense
Loyal supplement customers are still poachable. We protect your branded terms from competitors bidding on your name.
03Proof
Results from health & wellness brands
A sample of results from supplement, nutrition and personal care brands we manage.
- Pure Himalayan Supplements
15%
Month-over-month growth, six months straight
Supplements
Read the case study 
~60%
Year-over-year growth
Nutrition, UK
Read the case study
30×
Sales growth over two years
Health
Read the case study
Spend ↓
Clean takeover, every metric up, spend down
Personal care
Read the case study
04How it works
It starts with a free marketing plan
- Step 1
Get your free marketing plan
Tell us about your brand and share access. We send back a Free Amazon Marketing Plan in 3 business days and walk you through it on a 15-minute call.
- Step 2
We stabilize
Cut wasted spend, rebuild campaign structure, and bring TACoS under control without losing rank. We never scale chaos.
- Step 3
We scale to profit & LTV
Expand what works, grow your Subscribe & Save base, and push rank on your core terms. 3-month first term, then month-to-month, 30 days’ notice.
05Why PPC Jumpstart
Not another PPC vendor
Profit-first, not spend-first
We manage to TACoS, contribution margin and subscriber LTV, the numbers that decide whether supplement growth is actually profitable.
Senior specialist on every account
A senior specialist runs every account, and you can reach them directly. Founded by Vadim Soin, who scaled his own Amazon brand.
Aligned pricing
Flat-fee or performance-based. 3-month first term, then month-to-month, 30 days’ notice. We keep your account by delivering.
Built by a former seller
Founder Vadim Soin built and scaled his own Amazon brand before managing accounts for others, so margins and Seller Central are understood from the inside.
Best fit: established supplement, nutrition and wellness brands doing $1M+ a year or spending $3K+/month on Amazon ads, with high or unpredictable TACoS, wasted spend, or a previous agency that underdelivered.
06FAQ
Questions
Something else on your mind? vadim@ppcjumpstart.com
Do you specialize in supplement brands?
Yes. Supplement, nutrition and wellness brands are a core focus. We manage the category’s specific challenges: high CPCs, restricted claims, review velocity and Subscribe & Save economics.
How do you handle high supplement CPCs?
Profit-first management to TACoS and contribution margin, tight search-term discipline to cut waste, and acquisition managed toward Subscribe & Save lifetime value, so a higher cost per new customer can still be profitable.
Can you work within Amazon’s health-claim restrictions?
Yes. We build keyword and ad-copy strategy that stays compliant with Amazon’s health-claim rules without sacrificing performance.
Do you help grow Subscribe & Save?
Yes. We manage campaigns toward subscriber acquisition and lifetime value, not just first-order ACoS. One client built a 30% Subscribe & Save base within 30 days.
What size supplement brands do you work with?
Established brands doing roughly $1M+ a year, spending $3,000+ per month on Amazon ads.
How does it start?
With a Free Amazon Marketing Plan for your account, delivered in 3 business days and walked through on a 15-minute call.
Free marketing plan
Grow your supplement brand profitably
A full-service plan for your account, walked through live with a senior strategist. Ads, DSP, listings, creative and account health, with the exact moves we’d make first.
Inside the plan
- Profit snapshot: TACoS, break-even ROAS and contribution margin by ASIN
- PPC teardown: structure, wasted search terms, bids and placements
- Listings & SEO: titles, bullets, backend keywords and rank gaps
- Creative review: main image, A+ content, video and storefront
- Competitive position: who’s taking your share and how
- 90-day full-service growth plan with targets
- 3-month first term, then month-to-month
- 30 days’ notice
- Weekly reporting
- Dedicated strategist
- Slack access