Sample
Sample Brand Co.
Week of Oct 12 to Oct 18 · Amazon US
- Account manager
- Account manager: Your senior strategist
- Total sales$48,200+6.0% WoW
- PPC spend$5,300+2.0% WoW
- PPC sales$17,400+4.0% WoW
- ACoS30.5%-0.6 pt WoW
- TACoS11.0%-0.4 pt WoW
- Organic share of sales64%+1 pt WoW
Last 7 days
Total salesPPC spend
What we did last week
- Added 38 negative keywords, mostly "glass" and "replacement lid" terms with spend and no orders.
- Shifted bids toward top-of-search on six converting exact-match terms.
- Launched a new Sponsored Brands video for the 750 ml bottle.
- Moved $400 a week from Sponsored Display into Sponsored Products exact.
- Checked inventory: 5 of 6 SKUs above 45 days of cover.
What we’re doing this week
- Test a 10% coupon on the 1 L bottle against its current price.
- Build product-targeting campaigns on two competitor ASINs that lost their Buy Box.
- Refresh the main image on the kids’ bottle; click-through is below category average.
- Review dayparting after a full week of the new schedule.
Flags & asks
- Low stock on the top SKU (750 ml, navy): about 18 days of cover. Please confirm the next shipment date.
- Please approve the 10% coupon on the 1 L bottle so it can start Tuesday.
Search terms
Winners
| Search term | Spend | Sales | ACoS |
|---|---|---|---|
| insulated water bottle | Spend $610 | Sales $3,900 | ACoS 15.6% |
| steel water bottle 750ml | Spend $280 | Sales $1,700 | ACoS 16.5% |
| leak proof water bottle | Spend $190 | Sales $1,050 | ACoS 18.1% |
Wasters
| Search term | Spend | Sales | ACoS |
|---|---|---|---|
| glass water bottle | Spend $140 | Sales $0 | ACoS — |
| water bottle replacement lid | Spend $95 | Sales $0 | ACoS — |
| kids water bottle cheap | Spend $80 | Sales $30 | ACoS 267% |