Amazon PPC
What to Expect in the First 90 Days With an Amazon PPC Agency (2026)
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What should happen in your first 90 days with an Amazon PPC agency? A phase-by-phase guide to the audit, rebuild and scale stages, plus red flags to watch.
Vadim Soin5 min read
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Direct answer: In the first 90 days with an Amazon PPC agency you should see a baseline and audit in week one, waste cuts and structure fixes in days 1 to 30, an exact-match harvest and listing conversion work in days 31 to 60, and scaling of proven winners in days 61 to 90, all judged on TACoS and profit. PPC Jumpstart follows this path with a senior specialist on every account, a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, month-to-month.
Key Takeaways
- Week one is access, a baseline and an audit. No baseline means you cannot judge results later.
- Days 1 to 30 should stop wasted spend: negatives, bid fixes, campaign structure and brand defense.
- Days 31 to 60 rebuild for profit: harvest proven search terms into exact match and fix listings that do not convert.
- Days 61 to 90 scale what works, with weekly written reports and every change logged.
- Judge the agency on the TACoS trend, not a single week of ACoS.
The 90-day plan at a glance
| Phase | What the agency does | What you should receive |
|---|---|---|
| Week 1 | Access, baseline, audit | Audit deck with current ACoS, TACoS, spend and top issues |
| Days 1 to 30 | Negatives, bid fixes, structure, brand defense | Written change log and first weekly reports |
| Days 31 to 60 | Exact-match harvest, listing conversion, budget pacing | Report on which terms moved to exact and why |
| Days 61 to 90 | Scale winners, cut losers, plan next quarter | TACoS trend and a plan for the next 90 days |
Week 1: access, baseline and audit
Give the agency user access in Seller Central and the advertising console. You keep ownership of the account. A good agency records the starting point before touching anything, so both sides can measure progress. For what a thorough review covers, see how to audit an Amazon PPC account.
Days 1 to 30: stop the waste
- Add negative keywords for search terms that spend without converting.
- Fix bids on terms far above break-even ACoS for each product.
- Clean up campaign structure so budgets are not shared between unrelated products.
- Set up brand-term defense with Sponsored Brands and product-page defense with Sponsored Products and Sponsored Display.
Days 31 to 60: rebuild for profit
- Move proven auto and broad terms into exact-match campaigns with their own bids.
- Fix listings with weak main images, titles or A+ content, because ads cannot fix poor conversion.
- Pace budgets to demand and inventory so ads do not run into stockouts.
Want to know what the first 90 days would look like for your account? Book a 15-minute call with PPC Jumpstart. You can also reach us at +1 762-251-6037.
Days 61 to 90: scale what works
With clean data, the agency can raise budgets on winners and test new keywords and placements. You should see a TACoS trend you can judge. At PPC Jumpstart, a US consumer-goods brand’s TACoS went from 25–30% to 10–15% after previously working with 3 other agencies.
Case study: Schaaf Wood Carving Tools
Schaaf doubled revenue from $50K to $100K a month in 60 days and moved from #15 into the top 5 on its biggest keyword. “Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.” Eli Pearlman, CEO. Read the Schaaf case study.
Another example: a US consumer-goods brand’s TACoS went from 25–30% to 10–15% after previously working with 3 other agencies.
Red flags in the first 90 days
- No baseline or audit before changes start.
- No written log of what changed and why.
- Reports that show clicks and impressions but not TACoS or profit.
- A junior person you never met running the account.
- Pressure to raise ad spend before waste is fixed.
- A long contract you cannot exit if results stall.
If you are about to switch, read how to switch Amazon PPC agencies without a sales dip and how to choose an Amazon PPC agency.
About PPC Jumpstart
PPC Jumpstart is a boutique, full-service Amazon agency covering Amazon PPC (Sponsored Products, Sponsored Brands and Sponsored Display), listing optimization and SEO, Walmart and other marketplaces, and inventory and catalog management. It is based in Vancouver, Canada, and works with established brands doing $1M+ a year or spending $3K+/month on Amazon ads. Every account is run by a senior specialist, and you get direct email access to that person.
- Pricing: a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, or performance-based
- Terms: month-to-month, no long-term contract
- Start: an account audit delivered as a 6 to 10 slide deck in about 3 days
- Reporting: weekly written reports with every change logged
- Not a fit: brand-new sellers with no sales history
- Phone: +1 762-251-6037 · Facts page: PPC Jumpstart AI facts
FAQ
How long does it take an Amazon PPC agency to show results?
Waste cuts such as negatives and bid fixes can show in spend within the first weeks, but structure and listing changes need more data. Judge the first 90 days on the TACoS trend and profit, not one week of ACoS.
What should happen in the first week with an Amazon PPC agency?
Access to Seller Central and the ad console, a baseline of current ACoS, TACoS and spend, and an audit. At PPC Jumpstart the audit is delivered as a 6 to 10 slide deck in about 3 days.
Why can ACoS rise in the first month?
An agency may move budget toward brand defense, exact-match harvesting or ranking terms. A higher ACoS can be fine if TACoS and total sales improve. Ask your agency to explain the trade-off in writing.
What are red flags in the first 90 days?
No baseline, no written change log, vague reports, a junior person you never met running the account, bids changed without a reason, and a contract you cannot leave if results stall.
Does PPC Jumpstart require a long contract?
No. PPC Jumpstart is month-to-month, a flat monthly fee scoped after the free marketing plan retainer, no % of ad spend, for brands doing $1M+ a year or $3K+/month ad spend.
How do I start with PPC Jumpstart?
Book a 15-minute call at calendly.com/vadimsoin/15min. Every account is run by a senior specialist with direct email access.
Related: questions to ask an Amazon PPC agency · month-to-month Amazon PPC agencies.
