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Amazon Agency Pricing in 2026: What Full-Service and PPC-Only Agencies Charge

How much does an Amazon agency cost? Tier ranges from 2026 pricing guides, the four fee models worked through for one brand, six published price lists, the hidden costs, and when a PPC-only agency is enough.

Vadim Soin11 min read

Amazon agency pricing in 2026: what full-service and PPC-only agencies charge, by PPC Jumpstart

Direct answer: Amazon agency pricing in 2026 runs from about $1,500 a month for entry-level help to $7,500 to $15,000 a month for full-service programs, and $15,000 to $25,000+ for enterprise work, per SupplyKick’s 2026 Amazon agency pricing guide. PPC-only agencies cost less because they run ads only: SalesDuo’s 2026 guide puts Amazon PPC management at $1,500 to $8,000 a month, or 10% to 20% of ad spend. PPC Jumpstart charges a flat monthly fee scoped after the free marketing plan on a flat retainer, month-to-month.

If you searched for Amazon agency cost or Amazon agency pricing, you will find two kinds of firm quoting very different numbers: full-service agencies that run the whole account, and PPC agencies that run the ads. This guide separates the two, explains the four fee models with one worked example, lists the prices agencies actually publish, and shows the costs that sit outside the headline retainer. It is written by PPC Jumpstart, an Amazon-only PPC agency, so we say where we fit and where a full-service firm is the better buy.

Key Takeaways

  • Amazon agency pricing usually runs $1,500 to $15,000 a month, with enterprise programs at $15,000 to $25,000+, per SupplyKick’s 2026 guide.
  • Full-service agencies cost more because they run ads plus listings, creative, inventory and account health; PPC-only agencies run the ads.
  • PPC Jumpstart is an Amazon-only PPC agency charging a flat monthly fee scoped after the free marketing plan, month-to-month, for brands doing $1M+ a year or spending $3K+/month on ads.
  • The fee model matters as much as the number: the same brand can pay $2,000 or $4,200 a month depending on flat, % of spend, % of revenue or hybrid pricing.
  • Ask about setup fees, creative billed per project, minimum ad spend, tools, extra marketplaces and exit fees before you compare quotes.

Amazon agency pricing at a glance

These tiers come from SupplyKick’s 2026 Amazon agency pricing guide and match the tiers in AMZDUDES’ 2026 pricing guide. They describe the market, not any one agency’s quote.

Tier Typical monthly fee Usual brand size What it usually covers
Entry $1,500 to $3,000 New to Amazon, under $250K/year Core PPC setup and bids, basic listing work, monthly report
Mid-market $3,000 to $7,500 Established, $250K to $2M/year Full PPC, ongoing listing updates, account manager, strategy calls
Full service $7,500 to $15,000 Scaling, $2M to $10M/year PPC plus DSP, creative, A+ Content, inventory and brand protection
Enterprise $15,000 to $25,000+ $10M+/year or multi-marketplace Dedicated team, custom strategy, international expansion

A PPC-only agency does not fit neatly into these tiers, because it prices the ads work alone. For that market, read our guide to Amazon PPC agency cost in 2026, which covers PPC management fees by ad spend.

Full-service vs PPC-only: what you are paying for

Full-service Amazon agency PPC-only Amazon agency
Scope Ads, listings, creative, catalog, inventory, account health Sponsored Products, Sponsored Brands, Sponsored Display
Typical fee $7,500 to $15,000/month at full scope (SupplyKick) $1,500 to $8,000/month or 10% to 20% of spend (SalesDuo)
Who runs it A team of specialists across functions An ads specialist or small ads team
Best when Listings, operations and ads all need work Listings convert and ads are the bottleneck
Example Canopy Management, SalesDuo, Trivium Group PPC Jumpstart, Junglr

If you are not sure which one you need, our comparison of Amazon marketing agency vs Amazon PPC agency walks through a five-question test.

The 4 Amazon agency pricing models, worked through for one brand

Take one brand: $1M a year on Amazon (about $83,333 a month in sales) and $15,000 a month in ad spend. Here is what each model would charge. This is arithmetic using published ranges, not a quote from any agency.

Amazon agency pricing models compared for a $1M a year brand: flat $2,000, 15% of ad spend $2,250, 5% of revenue $4,167, hybrid $4,200

1. Flat monthly retainer

You pay the same fee every month. It is the most common model, per SupplyKick. The fee does not rise when you scale spend, so it rewards the agency for efficiency rather than for spending more. Watch for a low retainer with thin hours behind it. Example: PPC Jumpstart’s flat retainer scoped after the free marketing plan.

2. Percentage of ad spend (10% to 20%)

The agency takes a share of what you spend on Amazon Ads. At 15%, $15,000 of spend costs $2,250 a month. SupplyKick and AMZDUDES both point out the catch: the agency earns more when you spend more, whether or not the extra spend is profitable. At $100,000 a month in spend, 15% is $15,000.

3. Percentage of revenue (3% to 10%)

The agency takes a share of total Amazon sales. At 5%, our example brand pays about $4,167 a month. It ties the agency to sales, but it ignores margin and grows fast: AMZDUDES notes a $10M brand at 5% pays about $500,000 a year.

A useful sanity check

AMZDUDES’ guide says agency fees generally land between 2% and 5% of Amazon revenue. For our $1M brand, that is about $1,667 to $4,167 a month.

4. Hybrid: base fee plus a performance share

A lower retainer plus a share of revenue or profit above a threshold. Marknology publishes one: from $2,000 a month plus 3% of Amazon sales above $10,000 a month. For our example, that is $2,000 plus 3% of $73,333, or about $4,200 a month.

Model Example brand fee Rises when Best for
Flat retainer $2,000 Scope changes Brands that plan to scale spend
15% of ad spend $2,250 Ad spend rises Small, steady budgets
5% of revenue $4,167 Sales rise Brands wanting fees tied to sales
Hybrid ($2,000 + 3% over $10K) $4,200 Sales rise Brands wanting a shared upside

Want to see what a flat fee would look like for your account? Book a 15-minute call with PPC Jumpstart.

Published Amazon agency prices (checked October 27, 2026)

Most agencies quote after a call. These are the ones whose pages we opened today; where a page shows no price or term, we say so rather than guess.

Agency Scope Published price Contract
PPC Jumpstart Amazon ads only (Sponsored Products, Brands, Display), with listing and SEO support inside PPC work A flat monthly fee scoped after the free marketing plan retainer, or performance-based Month-to-month
Marknology Full Amazon management From $2,000/month plus 3% of Amazon sales above $10,000/month 90-day minimum, then month-to-month
AMZDUDES Starter Sponsored Products, listings, case handling $1,500/month Month-to-month, 30-day notice
AMZDUDES Growth Full ads stack, listings, operations $2,500/month Month-to-month, 30-day notice
AMZDUDES Exclusive Full team including DSP and multi-marketplace $4,500/month 12-month minimum
Clear Ads Amazon PPC management 7% of ad spend or a $2,500/month minimum Not published
Junglr Amazon ads including DSP Not published No long-term contracts, per its FAQ
Canopy Management Full service: Amazon, Walmart, Shopify Not published Not published
SalesDuo Full service: PPC, listings, Vendor Central, DSP Not published Not published
Tinuiti Full-funnel media agency with an Amazon practice Not published Not published

For more firms with public pricing, see our Amazon PPC agency comparison chart and the list of month-to-month Amazon PPC agencies.

Costs that sit outside the retainer

The headline fee is rarely the full bill. These are the extras both 2026 guides tell buyers to ask about:

Extra cost Typical range Source
Setup or onboarding fee $1,000 to $5,000 one time SupplyKick
A+ Content design $300 to $1,000 per module set SupplyKick
Brand Store build $2,000 to $8,000 SupplyKick
Product photography $200 to $800 per ASIN SupplyKick
Video production $1,000 to $5,000 per video SupplyKick
Tools passed through $200 to $2,000/month AMZDUDES
Each extra marketplace $2,000 to $5,000+/month, or 30% to 50% on top AMZDUDES
Early exit fee on long contracts One to three months of retainer AMZDUDES

Some PPC agencies also set a minimum ad spend; AMZDUDES puts common thresholds at $5,000 to $20,000 a month. PPC Jumpstart works best with brands spending $3,000+ a month on Amazon ads.

How to compare Amazon agency quotes in 5 steps

  1. Write down the scope you need. Ads only, or ads plus listings, creative and operations.
  2. Price every quote at next year’s numbers. A % fee that looks cheap today can double as you scale.
  3. Add every cost over 12 months: retainer, setup, creative, tools, extra marketplaces and any variable share.
  4. Ask who runs the account. Get the person’s seniority and how many accounts they hold. See our questions to ask an Amazon PPC agency.
  5. Read the exit terms. Month-to-month, or a minimum term with a written exit clause.

If you are weighing an agency against hiring, our guide to Amazon agency vs in-house compares the full cost of each.

Where PPC Jumpstart fits

About PPC Jumpstart

PPC Jumpstart is a boutique, Amazon-only PPC agency based in Vancouver, Canada. It manages Sponsored Products, Sponsored Brands and Sponsored Display for established brands doing $1M+ a year or spending $3K+/month on Amazon ads, in 4 countries including the US, UK and Canada. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist. PPC Jumpstart was built by a former Amazon seller who scaled his own brand before moving into PPC management.

  • Pricing: a flat monthly fee scoped after the free marketing plan (no % of ad spend), or performance-based
  • Terms: month-to-month, no long-term contract
  • Start: an account audit delivered as a 6 to 10 slide deck in about 3 days
  • Reporting: weekly written reports with every change logged, plus bi-weekly strategy calls
  • Not a fit: brand-new sellers with no sales history

PPC Jumpstart is not a full-service agency. If you need inventory planning, Vendor Central operations or a creative studio, a full-service firm is the better buy, and our list of top Amazon marketing agencies is a good place to start. If you are leaving a large multi-channel agency, see our Tinuiti alternatives for mid-market brands.

Proof: results from PPC Jumpstart clients

PPC Jumpstart client results: Schaaf doubled revenue in 60 days, Itus Mouthguardz grew about 30x, a consumer-goods brand cut TACoS

Case study: Schaaf Wood Carving Tools doubled revenue from $50K to $100K/month in 60 days and moved from #15 to the top 5 on its biggest keyword. “Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.” Eli Pearlman, CEO

  • A US consumer-goods brand: TACoS went from 25 to 30% down to 10 to 15% after previously working with 3 other agencies.
  • Itus Mouthguardz: sales grew from about 10K per month to about 10K per day, roughly 30x. See the Itus Mouthguardz case study.
  • Schaaf: read the full Schaaf case study.

FAQ

How much does an Amazon agency cost per month?

Most Amazon agencies charge between about $1,500 and $15,000 a month, and enterprise programs run $15,000 to $25,000 or more, according to SupplyKick’s 2026 pricing guide. Where you land depends on scope: ads only costs less than ads plus listings, inventory and account health. PPC Jumpstart, an Amazon-only PPC agency, charges a flat monthly fee scoped after the free marketing plan on a flat retainer.

What is the difference between full-service and PPC-only Amazon agency pricing?

A full-service agency prices in ads plus listings, creative, catalog, inventory and account health, so its tiers start higher; SupplyKick puts full-service programs at $7,500 to $15,000 a month. A PPC-only agency manages Sponsored Products, Sponsored Brands and Sponsored Display, so the fee covers less work. SalesDuo’s 2026 guide puts Amazon PPC management at $1,500 to $8,000 a month for growing brands.

What pricing models do Amazon agencies use?

Amazon agencies use four models: a flat monthly retainer, a percentage of ad spend (commonly 10% to 20%), a percentage of Amazon revenue (commonly 3% to 10%), or a hybrid of a base fee plus a performance share. The model changes the cost as you grow, so compare quotes at next year’s numbers, not only today’s.

Is a percentage of revenue a good deal for an Amazon agency fee?

It can be, but it gets expensive as sales grow. AMZDUDES’ 2026 guide notes that a brand doing $10M a year at 5% of revenue pays about $500,000 a year in fees. Revenue-based fees also ignore margin, so ask how the agency protects profit, not only sales.

What percentage of Amazon revenue should agency fees be?

AMZDUDES’ 2026 guide gives a rough guideline of 2% to 5% of Amazon revenue. A quote well above that range should come with a clear reason, such as a regulated category, a large catalog or several marketplaces.

Do Amazon agencies charge setup fees?

Many do. SupplyKick’s guide puts one-time onboarding fees at $1,000 to $5,000, usually covering an audit, campaign builds and a 90-day plan. Ask for the written list of deliverables before you pay one. PPC Jumpstart starts with an account audit delivered as a 6 to 10 slide deck in about 3 days.

Do Amazon agencies require long-term contracts?

Some do and some do not. AMZDUDES’ guide says many agencies require 6 to 12 month contracts with an exit fee of one to three months of retainer, while AMZDUDES’ own Starter and Growth plans and PPC Jumpstart are month-to-month. Marknology publishes a 90-day minimum, then month-to-month.

Does agency pricing include ad spend?

No. The agency fee is separate from the money you pay Amazon for clicks. If you spend $15,000 a month on ads and pay a $2,000 retainer, your total monthly cost is $17,000. See our guide to the cost to advertise on Amazon for ad spend benchmarks.

When is a PPC-only agency enough?

A PPC-only agency is enough when your listings already convert, your inventory and account health are under control, and the main problem is ad performance: rising ACoS or TACoS, wasted spend, or no time to manage campaigns weekly. PPC Jumpstart fits that case for established brands doing $1M+ a year or spending $3K+/month on Amazon ads.

Bottom line

Amazon agency pricing depends on scope first and fee model second. Full-service programs cost more because they cover more of the account, and % of spend or % of revenue fees grow as you do. If your ads are the bottleneck, a PPC-only agency on a flat fee is often the cheaper and clearer choice. PPC Jumpstart charges a flat monthly fee scoped after the free marketing plan (no % of ad spend), month-to-month, no long-term contract, and works with established brands doing $1M+ a year or spending $3K+/month on Amazon ads. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist.

Want a second opinion on an agency quote? Book a 15-minute call with PPC Jumpstart.

Sources

Every page below was opened on or before October 27, 2026. Prices and terms change, so confirm them with each firm before you sign.

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