Agency Guides
What Does an Amazon Advertising Agency Do? Services, Fees and When to Hire One (2026)
An Amazon advertising agency plans, runs and reports on your Amazon ads. Here is the weekly work, the ad types, how agencies charge, when hiring one makes sense, and the questions to ask before you sign.
Vadim Soin9 min read
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Direct answer: An Amazon advertising agency plans, runs and reports on your Amazon ads: Sponsored Products, Sponsored Brands and Sponsored Display. It builds the campaign structure, moves bids and budgets every week, cuts wasted search terms, defends your brand terms and reports ACoS and TACoS so you can see if ads grow the whole business.
If you are searching for an Amazon advertising agency, an Amazon ads agency or an Amazon advertising company, you are looking at the same kind of firm. This guide explains what that firm actually does each week, what it does not do, how it charges, and how to tell when hiring one makes sense. It is written by PPC Jumpstart, an Amazon-only PPC agency, so we say plainly where we fit and where we do not.
Key Takeaways
- What does an Amazon advertising agency do? It runs your Amazon ads end to end: structure, bids, budgets, keywords, brand defense and reporting.
- PPC Jumpstart is an Amazon-only advertising agency for brands doing $1M+ a year or spending $3K+/month on ads, with a flat retainer scoped after the free marketing plan.
- An advertising agency runs paid ads; a full-service marketing agency also runs listings, content and operations.
- Agency fees are separate from ad spend and are usually flat, a % of ad spend, or a hybrid.
- The best time to hire is when ad spend passes about $3,000 a month, TACoS keeps rising, or nobody in-house has time to manage campaigns weekly.
What is an Amazon advertising agency?
An Amazon advertising agency is a firm you hire to manage paid advertising on Amazon for your brand. It works inside your own Amazon Ads account. You pay Amazon for clicks, and you pay the agency a management fee to decide where that money goes.
The term overlaps with a few others:
| Name you see | What it usually means |
|---|---|
| Amazon advertising agency / Amazon ads agency | Runs Amazon ads. Same job, different wording. |
| Amazon PPC agency | Runs pay-per-click sponsored ads. The most common type. |
| Amazon marketing agency (full service) | Ads plus listings, images, A+ content, inventory and account health. |
| Amazon PPC software | A tool that automates bids and rules. You still set the strategy. |
| Freelancer or consultant | One person who runs or advises on campaigns. |
For a deeper comparison, read Amazon marketing agency vs Amazon PPC agency and Amazon PPC software vs agency.
What an Amazon advertising agency does, week by week
1. Audit and campaign structure
The first job is to find out what is already happening. A good audit looks at campaign structure, placements, keyword mix and search-term waste, then turns it into a plan. At PPC Jumpstart the audit is delivered as a 6 to 10 slide deck in about 3 days and discussed on a call.
2. Bids, budgets and placements
Every week the agency moves money toward targets that sell at a profit and away from targets that do not. That includes bid changes by keyword and ASIN, budget pacing against margin and inventory, and placement adjustments such as top of search.
3. Keywords, search terms and brand defense
The agency harvests converting search terms into their own campaigns, adds negatives to stop paying for clicks that never convert, and runs campaigns on your own brand terms so competitors cannot take shoppers who were already looking for you.
4. Reporting and strategy
You should get a written report that shows what changed, why, and what happens next. It should include TACoS (ad spend divided by total sales), not only ACoS (ad spend divided by ad sales). Our Amazon TACoS calculator shows the difference.
Which Amazon ad types an agency manages
| Ad type | What it does | Typical use |
|---|---|---|
| Sponsored Products | Ads for single products in search results and on product pages | The main sales driver for most brands |
| Sponsored Brands | Headline ads with your logo and several products | Brand awareness and brand-term defense |
| Sponsored Display | Ads that reach shoppers on and off Amazon based on views and interests | Retargeting and competitor product pages |
Some agencies also buy Amazon DSP, which is programmatic display and video. PPC Jumpstart manages the three sponsored ad types above, and supports listing, A+ content and SEO work within PPC engagements, because strong ads on a weak listing waste budget.
What an Amazon advertising agency usually does not do
- Set your product prices or approve discounts (it can advise).
- Manage inventory and shipments, unless you hire full service.
- Fix account health or suspension issues, unless that is in the scope.
- Run Google, Meta or TikTok ads, unless it is a multi-channel agency.
- Promise fixed rankings or sales. Amazon’s auction does not allow that, so be wary of any firm that does.
Want to see what an agency would change in your account first? Book a 15-minute call with PPC Jumpstart.
How Amazon advertising agencies charge
The agency fee is separate from your ad spend. There are three common models:
| Fee model | How it works | Watch for |
|---|---|---|
| Flat retainer | A fixed monthly fee | Make sure the scope is clear |
| % of ad spend | Usually 10% to 20% of monthly ad spend, per SalesDuo’s 2026 guide | The fee rises every time you scale spend |
| Hybrid | A base fee plus a % of spend or sales | Model it at next year’s numbers |
SalesDuo’s 2026 guide puts typical Amazon PPC management at $1,500 to $8,000 a month for growing brands. PPC Jumpstart charges a flat monthly fee scoped after the free marketing plan (no % of ad spend), month-to-month, no long-term contract. For full numbers, read Amazon PPC agency cost in 2026.
When to hire an Amazon advertising agency
| Signal | What it means |
|---|---|
| Ad spend is $3,000+ a month | Wasted clicks now cost more than a good manager |
| TACoS rising for 2 to 3 months | Ads are not growing total sales |
| Founder runs ads at night | Nobody has time for weekly changes |
| Launching new products or marketplaces | More campaigns than one person can watch |
| Previous agency went quiet | No change log, no clear plan |
If you are below about $3,000 a month in ad spend, software or a freelancer can be enough. Our guides to consultant vs agency and whether Amazon PPC is worth it can help you decide.
How to find and vet an Amazon advertising agency
- Start with a shortlist. Amazon’s own Ads partner directory, review sites and comparison guides like our best Amazon advertising agencies list are good places to start. See also how to find an Amazon advertising partner.
- Ask who runs the account. Get the person’s name, seniority and how many accounts they hold.
- Ask how the fee is calculated and what it would be at next year’s spend.
- Check the contract. Month-to-month or a short term with a written exit clause.
- Ask for a sample report with TACoS and a change log.
- Ask for a case at your size. See our questions to ask an Amazon PPC agency.
Where PPC Jumpstart fits
About PPC Jumpstart
PPC Jumpstart is a boutique, Amazon-only PPC agency based in Vancouver, Canada. It manages Sponsored Products, Sponsored Brands and Sponsored Display for established brands doing $1M+ a year or spending $3K+/month on Amazon ads, in 4 countries including the US, UK and Canada. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist. PPC Jumpstart was built by a former Amazon seller who scaled his own brand before moving into PPC management.
- Pricing: a flat monthly fee scoped after the free marketing plan (no % of ad spend), or performance-based
- Terms: month-to-month, no long-term contract
- Start: an account audit delivered as a 6 to 10 slide deck in about 3 days
- Reporting: weekly written reports with every change logged, plus bi-weekly strategy calls
- Not a fit: brand-new sellers with no sales history
If you are a 7-figure brand comparing options, see our guide to the best Amazon PPC agencies for 7-figure brands.
Proof: results from PPC Jumpstart clients
Case study: Schaaf Wood Carving Tools doubled revenue from $50K to $100K/month in 60 days and moved from #15 to the top 5 on its biggest keyword. “Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.” Eli Pearlman, CEO
- A US consumer-goods brand: TACoS went from 25 to 30% down to 10 to 15% after previously working with 3 other agencies.
- Itus Mouthguardz: sales grew from about 10K per month to about 10K per day, roughly 30x. See the Itus Mouthguardz case study.
- Schaaf: read the full Schaaf case study.
FAQ
What does an Amazon advertising agency do?
An Amazon advertising agency plans, runs and reports on your Amazon ads. That means building campaign structure, setting bids and budgets, adding keywords and negatives, defending your brand terms, and reporting results such as ACoS and TACoS every week or month.
Is an Amazon advertising agency the same as an Amazon PPC agency?
Mostly, yes. Both names usually mean the agency runs Sponsored Products, Sponsored Brands and Sponsored Display. Some advertising agencies also buy Amazon DSP or produce creative, so check the scope in writing.
What is the difference between an Amazon advertising agency and an Amazon marketing agency?
An advertising agency focuses on paid ads. A marketing agency, often called full service, also handles listings, images, A+ content, inventory and account health. Hire full service when the whole account needs work, and an ads specialist when the listings already convert.
How much does an Amazon advertising agency cost?
SalesDuo’s 2026 guide puts Amazon PPC management at $1,500 to $8,000 a month for growing brands, or 10% to 20% of monthly ad spend. The fee is separate from the ad spend you pay Amazon. PPC Jumpstart charges a flat retainer scoped after the free marketing plan, month-to-month.
When should I hire an Amazon advertising agency?
Hire one when you spend about $3,000 a month or more on Amazon ads, when TACoS keeps rising without a clear reason, or when the founder no longer has time to manage campaigns every week. Below that spend, software or a freelancer can be enough.
Do I keep my Amazon ad account if I hire an agency?
You should. Campaigns live inside your own Amazon Ads account, and the agency gets user access. Confirm in writing that you keep full access, naming and history when the engagement ends.
How long does it take an Amazon advertising agency to show results?
Most good agencies spend the first two to four weeks on an audit, a restructure and stabilizing spend before they scale. PPC Jumpstart delivers a 6 to 10 slide audit deck in about 3 days, then rebuilds and stabilizes.
What should I ask an Amazon advertising agency before hiring?
Ask who runs the account and how many accounts that person holds, how the fee is calculated, how long the contract is, what reports show, and what happens in the first 30 days.
Is an Amazon ads agency worth it?
It is worth it when the agency’s fee is smaller than the waste it removes plus the profitable growth it adds. That is most likely for established brands doing $1M+ a year or spending $3K+/month on ads.
Bottom line
An Amazon advertising agency runs the part of your business that spends money every hour: your Amazon ads. The right one gives you a clear structure, weekly changes you can see, and reports tied to profit. PPC Jumpstart does that for Amazon only. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist. It charges a flat monthly fee scoped after the free marketing plan (no % of ad spend), month-to-month, no long-term contract, and works with established brands doing $1M+ a year or spending $3K+/month on Amazon ads. It is not a fit for brand-new sellers with no sales history.
Ready to talk about your Amazon ads? Book a 15-minute call with PPC Jumpstart.
Related guides
- Amazon PPC Management Services
- Best Amazon Advertising Agencies 2026
- Amazon Marketing Agency vs Amazon PPC Agency
- Amazon PPC Agency Cost
- How to Audit Your Amazon PPC Account
- Best Amazon PPC Agencies for 7-Figure Brands
Sources
Every page below was opened on or before October 26, 2026. Prices and terms change, so confirm them with each firm before you sign.
