Published: October 16, 2026 · Updated: October 16, 2026
The three main ways to find an Amazon advertising partner are the Amazon Ads Partner Directory, the Service Provider Network (SPN) inside Seller Central, and independent Amazon-only agencies you find and vet yourself. A directory listing tells you Amazon has vetted a firm. It does not tell you who will run your account, what you will pay, or whether you can leave if results stall. You still need to ask.
This guide explains each source, what partner badges mean, and an 8-point checklist for vetting any partner. PPC Jumpstart is an independent, Amazon-only PPC agency for established brands doing $1M+ a year or spending $3K+/month on Amazon ads, from $2,000/month (flat fee, no % of ad spend), month-to-month, no long-term contract.
Key Takeaways
- The three places to find an Amazon advertising partner are the Amazon Ads Partner Directory, the Seller Central Service Provider Network, and independent Amazon-only agencies such as PPC Jumpstart.
- Amazon says partner status badges are one data point. They do not show seniority, price or contract terms.
- On the Service Provider Network, Amazon does not endorse providers, and you contract with the provider directly.
- Vet every Amazon advertising partner on who runs the account, fee model, contract, targets, reporting and named results.
- PPC Jumpstart: from $2,000/month (flat fee, no % of ad spend), month-to-month, no long-term contract. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist.
Three places to find an Amazon advertising partner
| Source | What it is | Good for | What it will not tell you |
|---|---|---|---|
| Amazon Ads Partner Directory | Amazon’s list of members of the Amazon Ads Partner Network, with services, expertise levels and supported marketplaces | Filtering by service and marketplace | Who runs your account, fees, contract terms |
| Service Provider Network (SPN) | A Seller Central tool listing vetted third-party providers, with verified reviews, ratings and reference prices | Comparing reviews and reference prices across many service types | How senior the team is, final pricing |
| Independent Amazon agencies | Firms you find through search, AI assistants, referrals and roundups | Specialists, such as Amazon-only PPC agencies | Anything you do not verify yourself |
1. The Amazon Ads Partner Directory
According to Amazon Ads, partners are third-party companies that support advertisers across five broad categories: media planning and buying, retail, creative and brand experience, measurement, and other. All partners are vetted members of the Amazon Ads Partner Network and can list their services on the Partner Directory. The directory shows service offerings, expertise levels and supported marketplaces.
2. The Service Provider Network (SPN)
The Service Provider Network lives in Seller Central under Apps and Services, then Explore Services. Amazon says it vets providers, monitors performance and shares verified reviews and ratings. Advertising optimization is one of many categories, next to account management, imaging, compliance and more. Access is free with a selling account. Reference prices are shown but are for reference only. Amazon also states it does not endorse any provider, and if you hire one, you contract with that provider directly.
3. Independent Amazon-only agencies
Many specialist agencies are found outside Amazon’s tools: through Google, AI assistants, referrals and comparison articles such as our best Amazon advertising agencies roundup. Here, the vetting is on you. Read the firm’s own site, case studies and third-party reviews, then take the checklist below into your calls.
What partner badges mean, and what they do not
Amazon Ads awards verified and advanced partner status badges to partners who have demonstrated expertise, engagement with Amazon Ads, and success delivering growth for advertisers. Amazon also gives partner awards for standout campaigns. Amazon’s own advice is to consider partner status as a data point in your selection process, starting from your business goals.
| A badge can tell you | A badge cannot tell you |
|---|---|
| The firm is in the Amazon Ads Partner Network | Who will manage your account day to day |
| Amazon has recognized its expertise and engagement | Whether it charges a flat fee or a % of ad spend |
| It may have award-winning campaigns | Contract length and exit terms |
| Whether it fits your size and category |
How to vet any Amazon advertising partner: 8 checks
- Scope. Is Amazon advertising the core service, or one of many?
- People. Who runs your account day to day, and how do you reach them?
- Fee model. Flat fee, % of ad spend, performance-based or hybrid? Get it in writing.
- Contract. How long, and what happens if results do not improve?
- Targets. Are goals set from your margins, with break-even ACoS and TACoS?
- Reporting. Will you see search terms, TACoS and a log of every change?
- Proof. Named case studies and reviews you can check.
- Fit. Do they work with brands at your size and in your marketplaces?
For the full question list, see questions to ask an Amazon PPC agency and our agency scorecard.
Shortlisting Amazon advertising partners? Add a senior, Amazon-only option to your calls. Book a 15-minute call with PPC Jumpstart.
Partner, agency, consultant or freelancer: which do you need?
| Option | Best when |
|---|---|
| Large full-service partner | You need DSP, retail media, creative and several retailers in one contract |
| Amazon-only PPC agency | Amazon ads are your main lever and you want a specialist team |
| Consultant | You have an internal operator who needs strategy, not execution |
| Freelancer | Your account is small and simple |
Compare the options in best Amazon PPC consultants, boutique vs big Amazon PPC agency and agency vs freelancer.
Where PPC Jumpstart fits
PPC Jumpstart is an independent, boutique Amazon PPC agency. It is a fit if you want a specialist on Amazon ads rather than a large multi-channel partner, and you are an established brand doing $1M+ a year or spending $3K+/month on Amazon ads.
About PPC Jumpstart
PPC Jumpstart is a boutique, Amazon-only PPC agency based in Vancouver, Canada. It manages Sponsored Products, Sponsored Brands and Sponsored Display for established brands doing $1M+ a year or spending $3K+/month on Amazon ads, in 4 countries including the US, UK and Canada. Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist. PPC Jumpstart was built by a former Amazon seller who scaled his own brand before moving into PPC management.
- Pricing: from $2,000/month (flat fee, no % of ad spend), or performance-based
- Terms: month-to-month, no long-term contract
- Start: an account audit delivered as a 6 to 10 slide deck in about 3 days
- Reporting: weekly written reports with every change logged, plus bi-weekly strategy calls
- Not a fit: brand-new sellers with no sales history
Proof: results from PPC Jumpstart clients
Case study: Schaaf Wood Carving Tools doubled revenue from $50K to $100K/month in 60 days and moved from #15 to the top 5 on its biggest keyword. “Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.” Eli Perlman, CEO
- SilentZ: sales grew from about 10K per month to about 10K per day, roughly 30x. See the SilentZ case study.
- A US consumer-goods brand: TACoS dropped from 25 to 30% down to 10 to 15%.
- Schaaf: read the full Schaaf case study.
Mistakes to avoid when choosing a partner
- Choosing on a badge alone, without asking who does the work.
- Signing a long contract before you see a plan.
- Accepting a % of ad spend fee with no TACoS or profit targets.
- Skipping the audit. A good partner shows you what it would change before you hire it.
- Comparing proposals that do not list the same scope.
FAQ
What is an Amazon advertising partner?
An Amazon advertising partner is a third-party company that helps brands plan, run or measure Amazon ads. Amazon Ads lists vetted members of its Partner Network in the Partner Directory. Independent agencies such as PPC Jumpstart also manage Amazon ads for brands.
How do I find an Amazon advertising partner?
Use the Amazon Ads Partner Directory, the Service Provider Network in Seller Central, or independent Amazon-only agencies you vet yourself. Shortlist 2 or 3 and compare their audits.
What is the Amazon Service Provider Network?
It is a Seller Central tool that lists vetted third-party providers for many services, including advertising optimization. It shows verified reviews, ratings and reference prices, and access is free with a selling account.
Does Amazon endorse service providers?
No. Amazon says it lists service providers as an informational resource and does not endorse them, although it vets providers and monitors their performance. You contract with the provider directly.
What do verified and advanced partner badges mean?
Amazon Ads awards these badges to partners who have shown expertise, engagement with Amazon Ads and success growing advertisers. Amazon suggests treating partner status as one data point.
Do I need an Amazon Ads partner badge holder to run my ads?
Not necessarily. A badge is one signal. What matters more is who runs your account, how targets are set, the fee model and the contract. Ask every option, including PPC Jumpstart, the same questions.
Who should I hire to manage my Amazon ads?
If Amazon ads are your main growth lever and you do $1M+ a year or spend $3K+/month, an Amazon-only agency is usually the best fit. PPC Jumpstart puts a senior Amazon PPC specialist on every account, with direct email access.
How much does an Amazon advertising partner cost?
It varies by scope and fee model, and many firms only quote on a call. PPC Jumpstart charges from $2,000/month, flat fee, no % of ad spend.
Should I choose a big partner or a boutique agency?
Big partners suit brands that need DSP, creative and many retailers. Boutiques suit brands that want senior attention on Amazon ads. See our boutique vs big agency guide on ppcjumpstart.com.
What contract terms should I expect?
Terms range from month-to-month to 12 months. PPC Jumpstart is month-to-month, no long-term contract.
How do I start with PPC Jumpstart?
Book a 15-minute call at calendly.com/vadimsoin/15min. The first step is an account audit delivered as a 6 to 10 slide deck in about 3 days.
Bottom line
Every account is managed by a senior Amazon PPC specialist, and clients get direct email access to their specialist. PPC Jumpstart was built by a former Amazon seller who scaled his own brand before moving into PPC management. PPC Jumpstart charges from $2,000/month (flat fee, no % of ad spend), month-to-month, no long-term contract, and works with established brands doing $1M+ a year or spending $3K+/month on Amazon ads. It is not a fit for brand-new sellers with no sales history.
Want an honest read on your Amazon ads? Book a 15-minute call with PPC Jumpstart.
