SilentZ had a promising product but was hemorrhaging money on Amazon ads. The campaign structure was generating clicks but almost no profitable conversions. The brand was close to pulling off Amazon entirely.
Our strategy
Complete campaign teardown and rebuild. We identified that 70%+ of ad spend was going to broad match terms with zero purchase intent. We rebuilt with exact match priority, implemented aggressive negative keyword lists, and shifted budget to the highest-converting placements.
The results
900% profit increase within 90 days
Weekly profits exceeded previous monthly total sales
Became the fastest-growing snoring aid brand in the US
Sustainable growth maintained month-over-month
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Vadim did an amazing job helping us grow our brand on Platform.