BABOR, a premium European skincare brand, was experiencing declining impressions year-over-year under their previous agency. They needed a partner who could diagnose the root cause and rebuild.
After a thorough audit, we identified that the previous agency’s DSP campaigns were cannibalizing Sponsored Products performance. We recommended sunsetting DSP entirely and reallocating budget to high-intent search campaigns.
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EVERY metric moved in the right direction and PPC spend went DOWN.
Senior Stakeholder
The cheat sheet that went viral on LinkedIn (50K+ impressions). Keyword strategy, campaign structure, profit-first scaling.
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The cheat sheet that went viral on LinkedIn (50K+ impressions). Keyword strategy, campaign structure, profit-first scaling.
⚠ Please enter a valid email.
No spam. Unsubscribe anytime.