PPC Jumpstart
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Hey! I'm Vadim. Have a question about your Amazon PPC? I'm happy to help — or you can apply for a free audit below.
The challenge
BABOR, a premium European skincare brand, was experiencing declining impressions year-over-year under their previous agency. They needed a partner who could diagnose the root cause and rebuild.
Our strategy
After a thorough audit, we identified that the previous agency’s DSP campaigns were cannibalizing Sponsored Products performance. We recommended sunsetting DSP entirely and reallocating budget to high-intent search campaigns.
The results
- Every monitored metric improved after transition
- PPC spend decreased while performance increased
- Successfully transitioned from DSP+PPC to PPC-only strategy
- Senior stakeholder alignment maintained throughout
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EVERY metric moved in the right direction and PPC spend went DOWN.
Senior Stakeholder
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