BABOR, a premium European skincare brand, was experiencing declining impressions year-over-year under their previous agency. They needed a partner who could diagnose the root cause and rebuild.
Our strategy
After a thorough audit, we identified that the previous agency’s DSP campaigns were cannibalizing Sponsored Products performance. We recommended sunsetting DSP entirely and reallocating budget to high-intent search campaigns.
The results
Every monitored metric improved after transition
PPC spend decreased while performance increased
Successfully transitioned from DSP+PPC to PPC-only strategy
Senior stakeholder alignment maintained throughout
“
EVERY metric moved in the right direction and PPC spend went DOWN.