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The challenge
Schaaf Tools had strong products but stagnant Amazon sales. Their PPC structure was bloated with wasted spend on irrelevant keywords, and they ranked #15 on their category’s highest-volume search term.
Our strategy
We rebuilt the entire campaign architecture using our SKP method. This involved eliminating 40%+ of wasted search terms, restructuring ad groups by purchase intent, and aggressively bidding on the top 5 keywords with highest conversion potential.
The results
- Revenue doubled from $50K to $100K/month within 60 days
- Moved from #15 to top 5 on the category’s biggest keyword
- Profit margins improved alongside revenue growth
- TACoS decreased while total sales increased — the ideal outcome
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We were looking for growth strategy, including organic. Vadim targeted a higher ACoS for a better TACoS. The result: our two highest revenue months ever.
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